When Houston Rockets guard James Harden signed his sneaker deal with adidas in October 2015, the adidas basketball team wanted to “change the game” around the future signature launch, according to Mark Rasoul. The Head of adidas Basketball Social Media said it’s something that he and his colleagues are always considering as they work with different athletes. […]
Athletes today have many great products that they can use to help them stay in the game. One of those products is KT Tape. KT Tape is kinesiology tape that athletes use for pain relief. The tape is seen on many athletes including NBA superstar James Harden and Olympic Gold Medalist Kerri Walsh. This product […]
This is an op-ed guest post written by Mike Kwatinetz, Founding General Partner at Azure Capital Partners, a leading venture capital firm, where he makes a statistical case for the Golden State Warriors’ Steph Curry to win the NBA MVP Award as well as the possibility that an athlete can reach a $1 billion in […]
James Harden–and Steph Curry, for that matter–undoubtedly, is playing like a legitimate MVP candidate. Throughout this season, the Houston Rockets and their General Manager, Daryl Morey, have been campaigning for Harden as the favorite that should win this award. The lobbying hasn’t gone unnoticed, both from basketball circles and within the analytics community. The remaining […]
James Harden and Dwight Howard teamed up in Houston this season to try for their first NBA Title. (Troy Taormina, USA TODAY Sports) James Harden is likely the best shooting guard in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of...
