We know that the Milwaukee Bucks selected Jabari Parker with the 2nd overall pick during the 2014 NBA draft. This was a no-brainer pick, as Parker displayed NBA talent during his stint at Duke. But it may come as a surprise to learn that the Bucks used facial coding research as a determining factor in […]
Jabari Parker (Left) and Andrew Wiggins (Right) were the consensus top two players in the Class of 2013 and look to be high picks in the 2014 NBA Draft. (USA Today Sports) In 2003, a high school senior from Ohio signed an endorsement deal with Nike worth $90 million over seven years. Although he was projected to be the number one pick in that year’s NBA Draft, he hadn’t played a minute of professional basketball at the time of the deal. Yet, something about him convinced Nike to take a huge risk and give him the largest initial contract ever to an unproven professional. That high school senior was LeBron James, and for Nike, the risk paid off. James is...
