The rise of influencer streaming on Twitch and YouTube has become a lucrative opportunity for brands that want to maximize their esports sponsorship beyond just tournaments. A common misconception about...
Twitch streams can be goldmines for brands. From product placement to logos to sponsored content, ads on Twitch are common and, because they’re part of the video feed, they are...
While watching highlights of Anthony Davis, a viewer will see some big blocks, rim-rattling dunks and heads-up passing. GumGum Sports sees something else: the ads. There’s Chevron and State Farm on the stanchion, arena namesake Smoothie King and Ochsner Medical on the floor. GumGum Sports sees those ads and calculates a Media Value Percentage (MVP) […]
The NBA will break tradition and permit corporate sponsorships on the game jerseys for the first time this season. The league is basking in an era with transcendent stars and the most-watched Finals in nearly two decades, and GumGum Sports — which uses computer vision technology to create sports media valuations — is launching its […]
CHICAGO — If ESPN, CBS or Fox had launched today, what would they look like? That’s the question Dan Scalia, SVP of Revenue for the new 24/7 Sports Network, Stadium, is presented with. “What it looks like now versus what it looked like 35 years ago is quite different,” he said Wednesday at SportTechie Chicago. […]
