It’s not quite walking on water, but VIVOBAREFOOT and BLOOM will soon have athletes running on algae. VIVOBAREFOOT, a minimalist running shoe company based in London, has announced its partnership with BLOOM, an American plant-based materials manufacturer. The companies have collaborated to create the Ultra III, a shoe made from ethylene-vinyl acetate (EVA) foam. BLOOM’s EVA foam is derived […]
PUMA’s latest soccer cleat, the evoPOWER Vigor 1, is the first to be made with a INSQIN waterborne polyurethane technology designed from leading polymer company Covestro. While the cleat design and functionality centers around INSQIN, it also improves its sustainability. Through the use of the technology, the upper materials on the cleat were produced with 95 percent […]
Fitness brand Reebok wants to create shoes “made from things that grow,” and that’ll start with its new “Cotton + Corn” sustainable products initiative it announced this week. Later this year, the first plant-based piece of footwear later will include an upper made up of organic cotton and a base from industrial grown corn. According to […]
Last week, the global effort to address climate change through sustainability gained a valuable partner that will focus on promoting environmental, economic and social change through sports. On Nov. 16, 48 of the most important and well-known sports leagues, governing bodies and teams met in Lausanne, Switzerland. Less than a month later, Sport and Sustainability […]
Farming and professional football don’t traditionally go hand-in-hand, but the San Francisco 49ers are bucking the norm in 2016. Levi’s Stadium, the winner of the 2015 SportsBusiness Journal award for Sports Facility of the Year, unveiled the first-ever rooftop farm on a professional sports arena. The ‘Faithful Farm’ is a vegetable and herb garden that will generate 150 […]
