Imagine having a piece of Lionel Messi’s cleats in the recycled fibers of yours; imagine never creating waste when you toss your old pair; imagine Adidas’ Sport Infinity. “Farewell to recycling—it is now time for infinity-cycling,” is how Adidas likes to say it. Sport Infinity, their newly-announced 3-year research program, aims to create a soccer […]
On June 30th, the Green Sports Alliance (GSA) and the National Resources Defense Council (NRDC) released a report on sustainable food practices in U.S. professional sports stadiums. The study, titled Champions of Game Day Food, marks the third time that the two advocacy groups have released a joint report, the first two of which were […]
According to a report from the Green Sports Alliance (GSA) and the Natural Resources Defense Council, pro sports venues across all major leagues in North America are now adopting the notion of serving more sustainable food offerings to fans. This is being done through actions such as sourcing viable third-party foods and beverages, donating food, planning food with seasonal and […]
Adidas has a tumultuous past with environmental groups. The group Greenpeace International has continuously confronted Adidas about their contribution to toxic waste, ultimately aiding Adidas in signing a commitment to have zero discharge of hazardous chemicals by 2020. Greenpeace International then scolded Adidas as they faltered in 2013, loading swimwear with hazardous PFC. As of 2014, […]
The Pac-12 has announced it is officially partnering with the Green Sports Alliance (GSA). The move will have the Conference join its twelve members with the goal to “measure their environmental performance, develop strategies and goals to reduce their footprint, monitor progress, and engage fans and communities in the process.” The Pac-12 has already built a reputation for itself as […]
