(GS Warriors) Steph Curry may very well be the best shooting point guard in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Golden State Warriors. Stay tuned to SportTechie this month...
The NBA season is underway and from a digital marketing perspective there is no better professional sports league to analyze for fan engagement strategies. Whether it’s the players, the league, the media personalities, or the fans, no other league is as digitally active as the NBA. Each year new fan interaction ideas and strategies regularly […]
Squeak… Squeak… Squeak…
As training camp commences throughout the NBA, the sounds of sneakers being broken in across gym floors can quietly be heard. Teams have announced lucrative contract extensions to promising young players, like the Indiana Pacers’ Paul George and the Sacramento Kings’ DeMarcus Cousins. These personnel decisions demonstrate a franchise’s commitment to building around foundation pieces for the present and future. They hope that their talent, too, serves as a marketing asset worthy of the investment.
The Golden State Warriors have always been one of the more engaging NBA teams when it comes to social media. Perhaps this is because their proximity to the Facebook and Twitter headquarters gives them some positive social vibes. Or maybe their young, up-and-coming roster paired with an energetic fan base is the perfect recipe for […]
Stadiums like the new 49ers stadium (set to open in 2014) have a strong focus on technology (Courtesy of SF 49ers) Sports and Tech Meetup (Bay Area) presented a panel discussing: “Reinventing the Arena Experience.” While the events took place a few months ago, we felt that there were many strong takeaways that could be taken from the discussions that took place. The panel of executives, entrepreneurs, and architects discussed how technology can enhance the game experience. The moderator broke the overall topic into the following subtopics. Panelists included: Chip Bowers – Chief Marketing Officer for the Golden State Warriors David Kaval – President of the San Jose Earthquakes Evan Owens – Co-founder and CEO of PogoSeat Bill Crockett – Director of Sports Architecture, AECOM...
