There are a ton of great sports tech related products in the world right now that are really useful to help athletes of all levels reach their goals. It’s truly an amazing time to be a consumer and entrepreneur. Subsequently, we’ve had the pleasure of covering and reviewing a lot of these top sports tech […]
New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. This particular startup is taking part in the Hype Global Sport Innovation Competition In Rio De Janeiro […]
Ever purchase a pair of sneakers and realize they weren’t exactly what you wanted? Maybe they were a little too snug, the color just wasn’t what you were looking for, or they even cause a bit of pain after a while. Well, Adidas’ new Futurecraft 3D sneaker is hoping to be the solution to it all. […]
This is a guest post by Kerri McMaster, Co-Founder and Chief Strategy Officer, Performance Lab. If you own a fitness band, it’s probably not on your wrist right now. Research by Endeavour Partners reveals a third of U.S. consumers who own a fitness band stopped using the device within six months of receiving it. Wearables today […]
It’s no secret that the world of athletic apparel has exploded over the past ten years. It’s gone from a small niche market aimed at athletes and high-intensity gym goers who wanted a piece of the well established Nike and UnderArmour names, to a category that has spurred an entirely new fashion term: athleisure. This […]
