Fitness and activity trackers have become a highly adopted accessory for many individuals. It has come to a point where consumer are not only using them for working out, but even just during everyday activities like walking around town or riding a bike to work. Fitbit and Garmin are two of the numerous companies finding success in this […]
New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. Feel free to submit your startup’s answers to the below questions or contact us if you know of a […]
Last week, the Seattle Seahawks announced a partnership with a local sports technology company that hopes to become the future of sports training: Volt Athletics. Together, the two organizations will donate professional strength training programs to three Washington State high school football teams, which they can then access through Volt’s training app. The three-year-old company, which has […]
In early August, the highly-publicized Nike+ app was released by the Swoosh, an attempt at streamlining content for consumers and giving brand enthusiasts news for athletic events, product deals and advice from professional athletes. Through the app, users can also book reservations for brand events, 1:1 meetings with in-store experts and Nike+ Run Club live […]
As social media has exploded into mainstream society, it has often been a major PR risk for professional athletes and other celebrities since they are just one click away from irreparably changing how the public may see them. But when utilized effectively, social media can be a major tool for athletes looking to expand their brand […]
