Degree Deodorant is partnering with the NCAA to conduct a series of fan movement studies at the 2016 Final Four in Houston. A sponsor of the NCAA, Degree will use Lightwave, a new bio-analytics technology that examines everything from buzzer beater reaction to crowd unison movement of “The Wave”. “The energy at the Final Four […]
March Madness is upon us, and there’s a plethora of storylines in this years’ NCAA Tournament. Can Frank Kaminsky and Wisconsin finally win it all for the first time in 70 years? Will freshman phenoms Jahlil Okafor and Tyus Jones steal the show? Will John Calipari’s Wildcats become the first team to go 40-0? The […]
There are few sporting events that come close to matching the magnitude of the Super Bowl. The game–and everything surrounding it–serves as a microcosm of society. Trends arise to the forefront that later extend to other avenues. Social media acts as the prism that highlights all of this intel. Ad Age reported that the term […]
Stanford is one of the Cinderella teams from this year’s tournament. This post originally appeared on CE.org. Before the NCAA Tournament gets back underway today, let’s take this opportunity to look at some of the effects technology is having on both the sports we watch and how we watch them. While (hopefully) a good number of brackets are still giving fans hope, it only took until the second day of the tournament for all entries in Warren Buffet’s ‘Billion Dollar Bracket’ challenge to be eliminated. Mercer’s first round upset of Duke ruined all but .03 percent of the entries, according to CBSSports.com. While entrants in the challenge are probably wishing that technology could have helped them pick the perfect bracket to...
Kentucky was well on its way to its eighth National Championship this time last year, but we weren’t focusing on that. Its coach, John Calipari, could almost add a title to his impressive coaching resume. Six of his UK players were just months away from NBA stardom. But Twitter and Facebook zeroed in on Anthony […]
