Throughout the 2016 NFL season, the Jacksonville Jaguars are taking branded content one step further as it looks to find additional ways to engage fans and also, capture insightful data about attendees at EverBank Field. Last week, the Jaguars doubled down on its commitment to gamification as a lead marketing strategy, re-introducing JaguarsArcade.com to its fan base […]
In their mission to bring fans the ultimate game day experience, the Jacksonville Jaguars and the State Farm Neighborhood Fan Cave at Everbank Field are showcasing a new and exciting way to engage fans by the use of an Oculus Rift headset. People may ask what is so special about watching with the headset and […]
(Vanity Fair) Attending a sporting event has traditionally been a very exciting activity for millions of fans around the country. But lately the combination of increasing ticket prices and rapidly improving television technology has led many fans to re-evaluate their weekend plans and stay at home to watch their favorite teams. This ‘stay at home movement’ has caused many franchises to spend hundreds of millions of dollars to renovate their existing stadium or in some cases completely relocate and build an entirely new stadium (See the 49ers). Stadiums, arenas and ballparks are becoming more user friendly than ever before in an attempt to woo fans back in to the stands. Strong WiFi connections, enormous video display boards, and engaging social media...
