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How ESPN and Yahoo! Could Improve the User Experience of Their Fantasy Basketball Apps

(Yahoo Sports) Fantasy football has taken the forefront of the fantasy sports world, but fantasy basketball is right behind. Overall, fantasy sports in general are growing rapidly. This year, the commencement of the 2013-14 NBA season coincides with the release of several revamped apps—some good, some bad—that can help users win some money and pride. I am going to take a look at some of the most popular fantasy basketball apps and identify strengths, weaknesses, and suggestions to improve each.

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Analyzing Facts and Predicting the Future Between NFL and Google

(www.droid-life.com) “Collaboration, it turns out, is not a gift from the gods but a skill that requires effort and practice.” ― Douglas B. Reeves When news breaks that two industry giants are having discussions, there is never a quiet ripple effect. The explosion of coverage surrounding Google and the NFL illustrates the latest example.

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The 2013 Fantasy Football Guide for the Mobile NFL Fan

Unless you get the first pick in your fantasy draft this year, you can forget about drafting Minnesota Vikings Running Back Adrian Peterson. (Joe Robbins/Getty Images North America) The mother of all fantasy seasons is upon us. For the uninitiated, the “mother of all fantasy seasons” – at least in the States – is focused on the NFL, and more than a few welcome league organization and drafts well before training camps join them. The tech-savvy owner is likely to be joined in holy matrimony to a device that resides in the hand rather than a desk or lap, making improved mobile offerings from fantasy league hosts more critical than ever. If you’re constructing your nerdy plans for the coming...

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An Arms Race of Model Building: How Analytics and Variance Are Changing Sports Analysis

  Nate Silver has changed the way people look at sports and politics (Ian Hill/Thinkstock/Penguin) In the first installment of this series, Joshua Meredith dove head first into the technological background behind Daily Fantasy Sports. In Part two of this series Meredith looked at the intersection of Internet Poker, Gambling and Daily Fantasy Gaming. Today in Part 3 of this series, Meredith looks at the links between Daily Fantasy Sports, Wall Street Analytics and the impact data analysis is having on the industry.

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The Challenge with Data Analytics in Sports

ESPN’s Julie Propper As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge. There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”

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