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ESPN Unveils New Digital Content In Digital Media Pitchfest Debut

ESPN is doubling down on digital. Its very presence at Wednesday’s NewFronts pitchfest for online video publishers in New York City was news in itself. In making its first appearance at the event, organized by the Interactive Advertising Bureau to connect content creators with advertisers, ESPN touted an average daily audience of 28 million users through its […]

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ESPN+ Will Launch April 12 Highlighted By Daily MLB, NHL Games

ESPN announced Monday that its new OTT streaming service, ESPN+, will launch on April 12 featuring live sports, original content and a catalog of on-demand programming. The $4.99-per-month service touted since November and powered by BAMTech — the technology spinoff of Major League Baseball Advanced Media for which Disney outlaid $2.58 billion for a 75-percent […]

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Why ESPN Is Reimagining Its App With A $4.99 ESPN+ Streaming Service

When Disney acquired majority ownership of streaming video technology provider BAMTech, the announcement back in August included plenty of details of what ESPN’s new streaming service would deliver to consumers. ESPN+, as the service was eventually named, would be accessed through a new version of the ESPN app that already includes news, highlights and scores. […]

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