EA Bullish About Madden’s Prospects As A Major Esports Player
Electronic Arts celebrated the success of a primetime show about the esports Madden Challenge that aired on the CW in December, saying its competitive gaming efforts with Madden and FIFA are appealing to a wider-than-expected audience. The Madden Challenge Special, a one-hour pre-produced show that took viewers behind the scenes of the Madden NFL esports […]
