Welcome to the world of functional apparel. What is functional apparel? The Chief Executive Officer of AlignMed, Bill Schultz, defined it in an interview with SportTechie as “being able to validate a clinical effect on the user, which is much different than performance apparel like Nike or Under Armor, where they use sophisticated fabrics for […]
James Harden and Dwight Howard teamed up in Houston this season to try for their first NBA Title. (Troy Taormina, USA TODAY Sports) James Harden is likely the best shooting guard in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of...
