The digital sporting world continues to expand with new ways for teams to engage their fans throughout the day and calendar year. Movable Ink, in a partnership with the Detroit Pistons, is the latest example of fans getting a digital dose of communication from their favorite team. Movable Ink is a digital user engagement company […]
There’s a pretty short list of things that people do not enjoy about attending live sporting events. Some entries in that list include very loud noises, poor cell phone service, raucous Raider and/or Dodger fans, potentially getting sunburnt, and — certainly above all else — having to wait in egregiously long lines to purchase concessions […]
The Detroit Pistons are taking the lead in the NBA with the newest trend in software technology. The Pistons have partnered up with the leading Silicon Valley sports and science technology company, Kitman Labs. This partnership aims to use the innovative software technology to monitor player injury risk as well as optimize athletic performance. The Detroit Pistons […]
(Josh Robbins, Orlando Sentinel) Andre Drummond may very well be one of the most exciting players in the NBA this season, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Detroit Pistons....
