The Kentucky Derby is dubbed as “the most exciting two minutes in sports.” By the same token, it also may be the most difficult two minutes in sports to predict. That’s why artificial intelligence is now being used to handicap the annual race. Churchill Downs, Silicon Valley-based Unanimous A.I. and TwinSpires have combined efforts to produce some of the […]
The largest online wagering platform for horse racing in the U.S. is now leveraging artificial intelligence and its biggest test to date will be the 143rd running of the Kentucky Derby on Saturday. TwinSpires.com, which is the Derby’s Official Wagering Partner and wholly owned subsidiary of Churchill Downs, recently started leveraging the Emarsys artificial intelligence-enabled […]
Last Saturday’s Kentucky Derby at Churchill Downs broke a new single-sporting event wireless traffic record–of its own, at that–with over five Terabytes and upwards of 474 Gigabytes within AT&T’s network for the 290,000 fans in attendance–about 15.3 million social media posts and videos worth of mobile data consumption. Considering that the venue has been around […]
ESPN’s Julie Propper
As sports and brands cultivate their partnerships, data analytics presents an ongoing challenge.
There’s a plethora of social analytics vendors in the marketplace. Yet there isn’t a consensus leader that offers complete value in properly assessing the ROI or ROO impact of a campaign. This topic was broached during the IMG Sports Marketing Symposium earlier this month when ESPN’s Julie Propper said that she’s “not sure if a great way exists yet to fully understand social currency.”
