As the NBA Playoffs enter the last round, The Finals, the spotlight brightens for the two teams remaining. The pulse of fans’ league-wide interest for the game–regardless if their team is still playing or not–reverberates through what’s trending on Twitter. The magnitude only increases, placing a premium on accessibility and unobstructed connectivity. Yet, it’s as […]
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Joakim Noah may be an All-Star stepping up in place of Derrick Rose, but basketball has always been a team game.The 30 franchises that make up the NBA have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.
Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the Chicago Bulls. Stay tuned to for ongoing coverage of the #NBADigitalSeries.
Official Bulls App
The Chicago Bulls organization recently released an official team app that allows a more hands-on experience for fans of the NBA team. It is their first team app that will look to expand the team’s digital presence and make sure fans can access information about the Bulls constantly and consistently.
Adidas looks to fully utilize arguably their most popular poster boy, regardless of if he plays or not. NBA superstar and former MVP Derrick Rose has been the face of Adidas since the Chicago native signed a 14 year – $250 million contract in February 2012. Rose was very appreciative of the deal, stating “I’m just blessed and feel grateful right now,” and thanked Adidas for their loyalty. However, the excitement and enthusiasm was short-lived as Rose suffered a horrifying ACL injury in his left knee just two months afterwards. In the blink of an eye Adidas had to quickly shift their focus from Rose’s on-court ability and talent to his off-court recovery and rehabilitation. Under the sponsorship of Adidas,...
