NBA star Dwyane Wade has been named the first global ambassador for BallerTV, a subscription-based streaming platform for watching live youth and amateur sports. Wade will receive equity in the...
AT&T-owned Warner Media announced plans to build a content innovation lab that will be located in New York City. The lab will be used by WarnerMedia to collaborate with corporate...
In today’s social media-driven world, leagues, teams, and even athletes themselves have become content producers. The Boston Celtics have positioned themselves as one of the most forward-thinking organizations in this...
The Los Angeles Clippers have launched a new augmented reality Pop-A-Shot basketball game for fans. The mobile game was developed in partnership with Vertebrae, is firm that creates web-based AR...
Eye-tracking company SyncThink is entering the world of athletic cognitive training as part of a new partnership with mixed-reality headset maker Magic Leap. The neuroscience company has long been in...