Formula 1 made just $10 million in digital revenue last year. The tiny output, just 0.6 percent of its total annual revenue, comes despite several initiatives by the league’s ownership, Liberty...
Pizza Hut will debut an augmented reality mobile game this NFL season that allows users to unlock a virtual game of cornhole. To access the augmented reality version of the...
Manchester United, the most popular football club in the English Premier League, is partnering with a new mobile betting and gaming app. The club announced this week a multi-year partnership...
The National Football League has extended its partnership with the ephemeral social media site Snapchat for another two years. The deal will see the development of additional content and highlight...
This Sunday, 27,500 runners will take part in the Biofreeze San Francisco Marathon. And this year, race organizers are planning to augment the event with technology. The race will dip...