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How the Apple Watch Will Work For Fitness Minded Individuals

After months of waiting, the Apple Watch was finally announced yesterday. This watch, that Tim Cook, CEO of Apple, called the, “most advanced timepiece ever created,” will be priced from $349 to $17,000 and will come with many features. The Apple Watch Sport, is a bit more friendly to our wallets coming in at $349, […]

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The Future of Sports Journalism in a Technologically Driven World

It is no secret that the world of journalism is evolving right before our eyes. There are many platforms for disseminating information and journalists everywhere need to know how to effectively communicate material on each type of medium. Big name colleges are aware of these changes; and they are varying the curriculum in their journalism […]

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DAYTONA 500: The 2015 Tech State of America’s Iconic Race Track

The race to takeover the automobile industry by the tech giants in Silicon Valley accelerates by the day… Whether it’s electric cars or completely autonomous ones, the ambition and capital exists to drastically disrupt an age-old space. Lately, the movement surrounding such an endeavor has ramped up–at least the conception of it starts to become […]

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The Ups and Downs of Microsoft’s NFL Sponsorship

The $400 million deal between Microsoft and the National Football League started off swimmingly for the software giant. The company’s contract was only nine months old last February when the Seattle Seahawks won the Super Bowl, giving the Redmond, Washington-based corporation a viable spokesman in Seahawks quarterback Russell Wilson. Three months later, the NFL arranged […]

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Why Fitness Wearables Need to Improve Society’s Health

The Center for Disease Control and Prevention (CDC) reports that a staggering 69 percent of adults aged 20 years and over are either overweight or obese. It is almost unfathomable that arguably the easiest disease to prevent also stands as one of the most debilitating in our country. Despite the shift to electronic-dependent behaviors that […]

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