Today IBM announced a new Sports and Entertainment Consortium created to help design, build and deliver the ultimate fan experience. In addition to the consortium, IBM announced the Sports, Entertainment and Fan Experience consulting practice, which will be lead by Jim Rushton, former Chief Revenue Officer of the Miami Dolphins and SunLife Stadium. According to […]
In the spirit of furthering discussion on visual earned media measurement, we are showcasing a Brand Virality Leaderboard ranking the sponsors of the English Premier League. Using a machine learning system from Logotrakr, the leaderboard tracks team sponsor logos in images and video on Twitter and measures the virality of those images against their peers. Think […]
Whether it’s a large enterprise or a startup, partnerships tend to develop at some point in a company’s growth cycle. The former, given its scope, has numerous ways in which to penetrate certain markets and its segments. The latter hopes to create a place for itself among the bigger players in a space or one […]
Precision-SSS (Sports Science System) has launched a Kickstarter campaign for their wearable Electronic Performance & Tracking System (EPTS). The technology was created at the European Space Agency (ESA) with aims to improve athletic performance. Athletes are continually pushed to their limit of physical capacity and this technology enables users to continue to do so without the […]
In August, the LA Dodgers and advertising agency R/GA picked their 10 finalists for their sports accelerator—a program that boasted of over 600 applicants. After access to $120,000 and a list of over 80 experienced mentors, each of those 10 startups in the accelerator had a demo day at Dodger Stadium, showcasing their final product […]
