Runners have a couple of new running shoes to consider, and it comes down to the foam. Nike has announced the creation of its Epic React Flyknit sneaker that incorporates its new Nike React foam, designed to provide top-notch cushioning, impact reduction, energy return and a lightweight feel. The announcement stated that the foam was created […]
Global sportswear brand Nike has launched a service which helps consumers heavily customize their sneakers. The service, called NIKEiD Direct Studio, is underpinned by augmented video mapping and consumers can live design their sneaker. It has been created in partnership SmartPixels, a Paris-based company that has helped launched the experience at Nike Store locations in that […]
Paul George likes to play video games. The Oklahoma City Thunder forward likes PlayStation so much, in fact, that he incorporated it into his newest signature sneaker. George announced his new sneaker, the PG2, has an atypical colorway that pays homage to his favorite gaming system. “Whether I’m at home or on the road, I’m […]
A new smart sports bra in Nike’s spring 2018 collection will feature an adaptive material that adjusts chest support based on the level of intensity of a person’s workout. The Nike Motion Adapt Bra looks like a traditional sports bra, however it’s comprised of a foam and polymer hybrid interior that stretches at rest to […]
When Nike unveiled its connected NBA jersey with a radio-frequency chip embedded in the tag, the sporting apparel behemoth promised exclusive content and experiences that varied by jersey. The first batch is now available with exclusive playlists for all 30 teams through the new jerseys and the NikeConnect app, while a LeBron James-crafted playlist is […]
