When Nike unveiled its connected NBA jersey with a radio-frequency chip embedded in the tag, the sporting apparel behemoth promised exclusive content and experiences that varied by jersey.
The first batch is now available with exclusive playlists for all 30 teams through the new jerseys and the NikeConnect app, while a LeBron James-crafted playlist is also able to be downloaded by all Apple Music users at http://apple.co/Lebron.
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The core of the customized fan experience with the new Nike jerseys is an near-field communication, or NFC, chip in the exterior jock tag. Wearers with a NikeConnect app on an NFC-enabled smartphone (typically all Android phones and iPhones 7 and newer) can tab their phone to the label to unlock player highlights and, now, team playlists.
Nike and Apple enlisted James, the Cleveland Cavaliers superstar, to design his own playlist, dubbed “Unbreakable,” to help promote the new feature. His choice of songs:
Big Sean & Metro Boomin – Go Legend (feat. Travis Scott)
Offset & Metro Boomin – Ric Flair Drop
Big K.R.I.T – Big Bank (feat. T.I.)
Chris Brown – High End (feat. Future & Young Thug)
Migos, Nicki Minaj & Cardi B – MotorSport
Gold Link – Crew (Remix) [feat. Gucci Mane, Brent Faiyaz & Shy Glizzy]
SZA – Love Galore (feat. Travis Scott)
Drake– No Long Talk (feat Giggs)
Meek Mill – Glow Up
2 Chaniz – Big Amount (feat. Drake)
Quality Control & Migos – Too Hotty
Big K.R.I.T – Confetto
Drake – Pound Cake/Paris Morton Music 2 (feat. JAY Z)
The Notorious B.I.G. – Unbelievable
Big Sean & Metro Boomin – Pull Up N Wreck (feat. 21 Savage)
Fabolous & Jadakiss – Soul Food