Sports is chock-full of seemingly unbeatable records. Joe DiMaggio’s hit streak, Cal Ripken’s consecutive-games streak and Wayne Gretzky’s 2,857 career points all represent mind-boggling figures. These are the numbers that keep us watching. An elusive mark from the running world is the 2-hour marathon. The closest anyone has come (and the current world record) was […]
The Cleveland Cavaliers’ LeBron James recently took to Instagram to recognize the murals of himself painted on adjacent basketball courts in Manila that were made to look like smartphones. This is what Nike sees as the future of basketball courts that are digitally connected. Nike has announced the launch of Nike Hyper Court, the first […]
For Nike, leather is a material that is featured in many footwear styles. However, leather also has the second-highest environmental impact on Nike’s carbon emissions and water usage. Because of that, Nike has come up with a solution: Nike Flyleather. Nike Flyleather is made with the 30 percent of a cow’s hide that is discarded […]
CULVER CITY, Calif. — When NBA players put on their Nike uniforms this upcoming season, they wont only be wearing a piece a clothing — they will be wearing a piece of technology. The technology of the new uniforms ranges from the make and fabric of the jersey to an NFC chip located in the […]
To coincide with the recent British Open golf tournament, major winners Rory McIlroy and Jason Day both wore Nike’s new Aeroreact apparel line, specifically created for golfers. Given the changing climates that golfers can face, especially in the U.K. and Ireland, the overall goal of the new clothing line is to reduce the need for […]
