Lululemon has been testing an annual subscription plan that would merge its digital and physical footprints, offering users access to discounted shipping for online orders and access to exclusive yoga...
Nike is bringing some features of its mobile app to life in a new Los Angeles concept store that can adapt to consumers’ changing tastes and demands in real time....
This week, Nike launched a partnership with Facebook that will allow shoppers to take an augmented reality look at pairs of limited-edition sneakers before they decide to buy. Announced at Facebook’s F8 developer conference, the feature uses Facebook’s Messenger app, which is aiming to use augmented reality to help brands reach out to customers. Shoppers […]
Nearly seven months after Eliud Kipchoge came just 35 seconds short of capturing the marathon world record, the Kenyan plans to run the London Marathon on Sunday with a pair of 3D-printed performance shoes that are six percent lighter than the ones he wore to win Berlin in September. Kipchoge will wear the new Nike […]
For many gamers, building a PC is a right of passage. The PC-gaming community is a bit elitist, and for good reason — in esports, PCs are the gold standard — many gamers smirking down from above at those who play only on consoles. NZXT wants to change that. The computer hardware manufacturer is focused […]
