In a move that strengthens their digital offerings and may alter the way we buy shoes, Nike, Inc. has partnered with Invertex Ltd., a Tel Aviv-based startup with proprietary computer vision and artificial intelligence technology. “The acquisition of Invertex will deepen our bench of digital talent and further our capabilities in computer vision and artificial intelligence as we […]
Nike will begin testing a connected shoe this week that will build upon their technology in fan NBA jerseys and unlock perks for NikePlus members. The company announced Wednesday that NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike SNKRS app. […]
Reebok has unveiled a limited-edition 3D-printed running shoe that replaces shoelaces with a new “liquid lace system” in which printed materials are wrapped around the outsole like a vine. The Floatride running shoe was designed at Reebok’s Liquid Factory, a two-year-old futuristic initiative at Reebok that leverages a proprietary liquid material, state-of-the-art software and robotics […]
The NBA has partnered with Headspace to provide all league and team employees across the NBA, WNBA, NBA G League and its NBA 2K esports league access to the meditation and mindfulness app. In exchange, the NBA will codevelop mental training content with Headspace this summer designed to prepare athletes at all levels for competition, which […]
Ahead of a recent race, mid-distance steeplechase runner Colleen Quigley was listening to a guided meditation led by Headspace cofounder Andy Puddicombe. Eyes closed, she took a deep breath and relaxed her shoulders as he talked about mental preparedness in a soothing voice through her smartphone. Moments later she lined up at the start and powerfully […]
