Baltimore, MD. — “Traditional” and “by the book” have never really been a part of Kevin Plank’s business outlook. When he started Under Armour 20 years ago he set out to make a better T-shirt and felt that the apparel industry was operating (and still is) with materials, machines and ideas that were decades behind other […]
Baltimore, MD. — As the Olympics are now less than a month away, athletes from all over the world are getting prepared to compete to fulfill their athletic dreams in Rio next month. As always, athletes continue to utilize technology in their training programs and anything they can legally take advantage of to give them the […]
Under Armour’s digital fitness empire is turning into a physical empire, thanks to a new deal with Residence Inn. The hotel chain has teamed up with Under Armour’s digital health and fitness network of apps to create running routes for guests at every Residence Inn location. Now, Residence Inn’s more than seven hundred properties in […]
Yesterday, Under Armour officially announced the launch of the brand’s first dedicated mobile app for shopping deemed, UA Shop. The app plans on raising consumer “spending” experience across the Under Armour Connected Fitness platform. For athletes, personalization is key. What they wear is half the battle when preparing to train because as the saying goes, “Look good, […]
This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com VANCOUVER, BC – June 6, 2016 – Trainerize, a leading personal training […]
