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For the second year in a row Under Armour used the Consumer Electronics Show to make a major new product launch in the digital space. Today, Under Armour unveiled their first-ever Connected Fitness product portfolio and launched a new UA Record app experience that is aimed to help athletes perform better.
The new line of devices includes UA HealthBox, a Connected Fitness system, UA SpeedForm Gemini 2 Record Equipped, the brand’s first smart shoe, and two different types of wireless headphones.
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All of these new devices will be powered and measured by the UA Record platform, which launched at CES 2015. The new UA Record can be downloaded on the App Store and the Google Play store.
“For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live,” said Kevin Plank, Founder and CEO, Under Armour. “Combining the world’s largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking Connected Fitness to another level. With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that’s never been done before.”
In addition to the Connected Fitness product launch, Under Armour is also announcing strategic partnerships HTC and HARMAN International Industries, Incorporated.
HTC will collaborate with Under Armour on the UA HealthBox to engineer and deploy a fully integrated system that will aim to transform the health and fitness category. Additionally, HARMAN, a connected technologies company for automotive, consumer and enterprise markets, will now work with Under Armour to provide first-class sport headphones to athletes who want a connected audio experience for their workouts and training.
To sum up these new announcements from Under Armour, their product portfolio now includes:
- UA HealthBox™: The world’s first Connected Fitness system made by athletes for athletes. The complete system includes UA Band, UA Scale, UA Heart Rate and retails for $400. It is available now for preorder on UA.com and HTC.com.
- UA Band™: A sleek sport band packed with advanced technologies in a uniquely adaptive form-fitting design. UA Band automatically tracks steps, distance, resting heart rate and sleep. It retails for $180 and is available for preorder now on UA.com and HTC.com.
- UA Heart Rate™: A compact heart rate monitor that features an innovative micro snap technology designed to provide comfort during workouts. UA Heart Rate retails for $80 and is available for preorder now on UA.com and HTC.com.
- UA Scale™: A Bluetooth and Wi-Fi enabled scale with an iconic circular design that measures weight and body fat percentage, and recognizes up to eight individuals. UA Scale retails for $180 and is available for preorder now on UA.com and HTC.com.
- UA SpeedForm® Gemini 2 Record Equipped: Under Armour’s first smart shoe tracks and stores data including time and date, duration, distance, and splits. This cutting-edge footwear provides an untethered running experience and allows the athlete to run device-free. The Gemini 2 RE retails for $150 and will be available for purchase on February 29, 2016 on UA.com and in select specialty run stores nationwide.
- UA Headphones Wireless: UA Headphones Wireless and UA Headphones Wireless Heart Rate, both engineered by JBL®, are built for durability and guaranteed to never fall out. Available for pre-order now at JBL.com/under-armour and UA.com, the UA Headphones Wireless retail for $180 and the UA Headphones Wireless Heart Rate will hit shelves late spring 2016 and can be purchased for $250.
UA Record will exclusively power the new UA HealthBox experience and will serve as the hub for Under Armour’s health and fitness data. Which has become an enormous treasure trove of user data in the last year mainly due to Under Armour’s major digital health acquisitions. The ultimate goal of UA Record will be to provide a holistic view of user’s health based on four categories: sleep, fitness, activity, nutrition.
With all of these digital fitness recording products Under Armour will be able to provide a snapshot view of a user’s daily progress and help people set individual goals and calculate insights based on their performance, including a brand new metric, “How do you feel?”
“We know through our family of world-class athletes, trainers, and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars,” said Robin Thurston, Chief Digital Officer, Under Armour. “Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live.”
Under Armour’s new Connected Products line is on display at the Consumer Electronics Show located in the Under Armour booth (you can’t miss it). A complete schedule of programming, including appearances from Michael Phelps, Tony Romo, Deion Sanders, Cal Ripken, Jr., Buster Posey and members from the U.S.A. Gymnastics Team, can be found at http://blog.underarmour.com/devices/ces-las-vegas.
The entire line of products is available for pre-order now on UA.com and HTC.com. To learn more about the suite of products and UA Record, go to UA.com/HealthBox.