Steph Curry doesn’t drain pregame half court shots by accident, he trains like crazy. A techie himself, Curry has been linked to multiple training tools that he uses regularly. He’s backed virtual reality, tested out sensory deprivation tanks and focuses on training his hand-eye coordination through FITLIGHT. FITLIGHT trains reaction time and improves function between the eyes […]
CHICAGO — When Maryland football opens its season on Sept. 2 at Texas, the Terrapins will be well rested. That’s because, according to head coach DJ Durkin, the team has started using Under Armour sleep aids. “We have all our guys wear what Under Armour provided for us with the sleep aids that measure how […]
Adidas and adidas America filed a lawsuit against Asics America in Delaware federal court last week pursuing damages and royalties for infringements on 10 fitness tracker and fitness tracker-related software patents. Named alongside Asics in the suit is FitnessKeeper, a Boston-based technology company behind the popular application, RunKeeper. Asics acquired FitnessKeeper in 2016 for $85 […]
Sports wearable technology startup SNYPR launched a new version of its connected wall ball app at the U.S. Lacrosse Convention this weekend in Baltimore. SNYPR kicked off the unveil by powering Under Armour’s Wall Ball Challenge, a way for players both on-site and across the country to compete to see who could record the highest number of reps, […]
ARC, which is the research arm of digital testing company Applause, recently examined 4,500 health and fitness apps across more than 1.5 million consumer reviews. Among its findings — which didn’t take into consideration the number of app downloads — were that Under Armour outperformed other major brands such as Nike and Fitbit in user […]
