ARC, which is the research arm of digital testing company Applause, recently examined 4,500 health and fitness apps across more than 1.5 million consumer reviews. Among its findings — which didn’t take into consideration the number of app downloads — were that Under Armour outperformed other major brands such as Nike and Fitbit in user sentiment.
It should be noted that ARC established a minimum threshold of 5,000 app reviews (iOS and Android) over the past 13 months to pinpoint the most popular health and fitness apps. ARC gave the mobile apps, which were broken down into four categories (stress relief, personal health, nutrition and fitness), a user sentiment score ranging from 0 to 100 based on reviews. Apps were also rated on 10 key attributes, like satisfaction and performance.
Below are some key results from the report.
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1) The Under Armour Record app scored a 51 from Android consumers compared to 75 on iOS (65.7 total) while Nike Run Club had a 22 for iOS and 51 on Android (38.9 total), with the latter being one of five worst-rated apps in the fitness category.
2) Under Armour-owned MapMyFitness, MyFitnessPal and Endomondo all scored above the fitness category average.
3) Fitbit scored a 51.4 average from its 60,000-plus reviews, which were the most among all apps.
4) Nike+ Training Club received a 60.7 rating from ARC after more than 7,000 reviews split evenly between iOS and Android.