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adidas Creating Ocean-Plastic Performance Products

Through a new iteration of their current partnership, adidas and Parley for the Oceans are hoping its latest announcement will continue to drive awareness toward the threat of ocean plastic pollution. Together, the two organizations unveiled two performance products earlier this week, which include the UltraBOOST Uncaged Parley running shoe along with soccer jerseys for […]

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First Data And Bypass To Create New Point-Of-Sales System For Sports Venues

What began as a competition for clients between two companies has turned into a ground-breaking partnership that will have its largest debut to-date at one of this summer’s premier sporting events. This weekend, the English Premier League’s Chelsea FC will square off against La Liga’s Real Madrid as part of the International Champions Cup, hosted […]

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Top Level Liga Endesa Basketball Game To Be Broadcasted Live On Facebook

This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry.  For information and access, send your name and email address to info@SportTechie.com Real Madrid – Laboral Kutxa Baskonia, airing Wednesday 18th at 9pm CET, […]

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Technology Firm From Israel Set To Upgrade Real Madrid’s Mobile App

Interacting Technology, an Israeli-based tech firm, specializing in interactive content across online and social media platforms has formed a partnership with Real Madrid to reinvent the team’s mobile app. The partnership will mean that Real Madrid will have a more efficient and effective way of reaching out and interacting with fans, and that the tech […]

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