The world’s most valuable soccer team, Real Madrid, has executed a social media first by becoming the only sports team to have an “Official Story” on Snapchat. The timing makes sense for both Snapchat and Real Madrid as El Clasico, Real’s matchup against Barcelona, is going to bring hundreds of millions of viewers to consume the game […]
OThis section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com. On 21 November, two sporting giants; Real Madrid and Barcelona, meet for […]
This interview was conducted and shared by Diego Valdes, the Director of the Sports Business Institute of Barcelona. Data analytics have come to play an important role in the football industry today. Clubs look to gain a competitive edge on and off the pitch, and big data is allowing them to extract insights to improve […]
EA Sports added another powerful soccer team to their ranks today, as they announced a partnership with Real Madrid C.F. The three-year agreement will see EA Sports become the exclusive video game provider for the club, and Real Madrid players will have more interaction than ever with the FIFA series of games. As a result, there […]
A few weeks ago we wrote an article on Real Madrid’s new partnership with Microsoft. The mobile app has since launched and we got a chance to speak with Real Madrid CEO Jose Angel Sanchez and Microsoft Chairman of Emerging Markets Orlando Ayala on their partnership and Real Madrid’s transforming digital presence. Real Madrid now […]
