The following was written by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Several years ago […]
Sports video editing software maker Hudl recently teamed up with Nike to provide a new mobile app called Hudl Combine for high school football players. The app generates scores for the players based off four events: the 40-yard dash, the agility shuttle, a standing vertical jump, and a power ball toss or bench press. With the […]
Ever purchase a pair of sneakers and realize they weren’t exactly what you wanted? Maybe they were a little too snug, the color just wasn’t what you were looking for, or they even cause a bit of pain after a while. Well, Adidas’ new Futurecraft 3D sneaker is hoping to be the solution to it all. […]
The latest report on wearable fitness devices describes in great detail the anticipated growth of the smart sport/fitness wearable devices market. In fact, the complete report covers 58 companies and is spread over 565 pages. The information gathered shows that professional athletes and teams as well as regular consumers will be the primary leaders of […]
Nike’s new Flyease technology is game changing. No, not in the literal sense of the word—in fact it might be better described as life changing. For a few years now, Nike Senior Director of Athlete Innovation Tobie Hatfield has been working on a pair of shoes that a person can tie with only one hand. […]
