Nike will begin testing a connected shoe this week that will build upon their technology in fan NBA jerseys and unlock perks for NikePlus members. The company announced Wednesday that NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike SNKRS app. […]
When Nike unveiled its connected NBA jersey with a radio-frequency chip embedded in the tag, the sporting apparel behemoth promised exclusive content and experiences that varied by jersey. The first batch is now available with exclusive playlists for all 30 teams through the new jerseys and the NikeConnect app, while a LeBron James-crafted playlist is […]
The Cleveland Cavaliers’ LeBron James recently took to Instagram to recognize the murals of himself painted on adjacent basketball courts in Manila that were made to look like smartphones. This is what Nike sees as the future of basketball courts that are digitally connected. Nike has announced the launch of Nike Hyper Court, the first […]
The NBA will break tradition and permit corporate sponsorships on the game jerseys for the first time this season. The league is basking in an era with transcendent stars and the most-watched Finals in nearly two decades, and GumGum Sports — which uses computer vision technology to create sports media valuations — is launching its […]
From founding tech-centric startups and deploying strategic investments to leveraging social media and building a digital brand, today’s athlete, whether active and retired, is continuously redefining what it means to be a professional off the field or court. Athletes aren’t just waiting until they retire to determine what Career 2.0 looks like — they’re figuring […]
