SportTechie — LeBron James RSS






Twitter, Uninterrupted Stream Live Halftime Show for NBA Finals Games

Twitter has launched a live-streamed NBA Finals halftime show in partnership with Uninterrupted, a media company founded by LeBron James and business partner Maverick Carter. The show will be a social media companion for fans during the first three games of the fourth annual Cavaliers-Warriors championship series. The program will include both game highlights and Twitter chatter […]

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YouTube Touts LeBron James-Produced Basketball Docuseries

YouTube continued adding to its sporting portfolio with announcements of two upcoming YouTube Originals during the Interactive Advertising Bureau’s week of advertiser pitches. The Google-owned video site will air a docuseries called Best Shot that stars former NBA player Jay Williams as a mentor to the Newark Central High School Blue Devils. Cleveland Cavaliers superstar […]

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