SAN FRANCISCO – Every Super Bowl brings a buzz to the city that hosts it. But this year the Silicon Valley technology atmosphere around the Bay Area has added an extra special component to the Super Bowl 50 proceedings. Gatorade is taking advantage of the hi-tech vibe this week to further position itself as a science and technology […]
This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Bolt Breakers Will Debut Ahead of Super Bowl 50 and Culminate at […]
Do athletes truly understand their hydration as well as they should? Probably not. Gatorade thinks there’s room for improvement. After consulting with Smart Design and the Gatorade Sport Science Institute on innovation and blueprints, Gatorade launched the first smart cap, to monitor an athlete’s hydration. From sodium and electrolyte deficiency to sweat production, Gatorade’s turbine censored smart […]
Any fan can only imagine how it feels to step up to the plate in the bottom of the ninth with the game on the line, one out left with a tied game. There are thousands of fans watching your every swing, and thousands more watching at home. The sound of screaming fans is adding […]
Engagement. It’s a seemingly catch-all term that, no doubt, has increased in usage 1000 percent or more in the last few years. But it means different things to different organizations and different people with, well, different goals. Broadly speaking, social media engagement is defined by any intentional action taken with a post–a like, a comment, […]
