Volt Athletics has partnered with Gatorade to deliver sports nutrition resources and recovery education to coaches and athletes, with the content integrated into the strength and conditioning platform that is personalized to athletes. Volt’s Nutrition section will be backed by the Gatorade Sports Science Institute, an organization dedicated to helping athletes optimize their health and […]
Gatorade getting involved with the NBA Development League gained attention for one reason: rebranding to the Gatorade League or G-League. The sports drink giant, however, had much more than naming rights in mind when it signed the deal. As part of the partnership, the G-League will be assisted by the Gatorade Sports Science Institute. It’s […]
NEW YORK — You wouldn’t think race car driving would require a high level of physical endurance. But for NASCAR superstar Jimmie Johnson, running and cycling are part of his daily routine. Through a program at Gatorade Sports Science Institute (GSSI), Johnson, a seven-time NASCAR Cup Series champion, has used high-intensity training to figure out how […]
BRADENTON, Fla. — Gatorade is scheduled to start commercializing its Gx sports fuel customization platform in the first half of 2017, rolling out its 30 oz. squeeze bottles and pods filled with colorful Gatorade formulas to consumers. When customers start using personalized Gatorade concentrated formulas in pods and squeeze bottles with integrated pod piercers, it […]
BRADENTON, Fla. — SportTechie had the opportunity to tour the IMG Academy Performance and Sport Science Center in Bradenton, Fla. last week as part of a two-day session with Gatorade. The 65,000 square-foot IMG Center also houses the Gatorade Sports Science Institute, the first satellite location for GSSI in the United States. Its main headquarters […]
