BRADENTON, Fla. — Last week, Gatorade invited about 10 media members to the Gatorade Sports Science Institute at IMG Academy. GSSI has had a presence at IMG since 2011 and recently moved into a new satellite facility on the 500-acre campus. Its main headquarters is in Barrington, Ill. Through the two-day immersion, we listened to GSSI […]
Building off research from more than 100 faculty members and students, the University of Michigan recently launched the Exercise and Sport Science Initiative, a program designed to maximize physical performance for athletes everywhere. The research stems from a variety of disciplines including medicine, kinesiology, psychology, social science, nutrition, bioengineering and data science. The University of Michigan […]
Ever since Super Bowl 50 in early February, Gatorade has made Snapchat a main priority as part of its social engagement strategy in 2016. Gatorade and tennis star, Serena Williams, partnered around the use of a sponsored lens, which garnered an estimated 160 million impressions; users could receive a Gatorade bath over their video selfies. […]
AUSTIN, TEXAS — On a warm Saturday evening at SXSW, Gatorade unveiled four partnerships with major technology companies. The new initiatives truly had technology deeply embedded in them and were focused on making personalized workouts and training easier for athletes of all levels to achieve. Get The Latest Sports Tech News In Your Inbox! The event was called […]
This section of SportTechie, “Sports Tech Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Gatorade Showcases Innovation at Fuel Lab at SXsports SXsports will also see […]
