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Gatorade Showcases Innovation at Fuel Lab at SXsports
SXsports will also see presentation of Gatorade’s collaboration with top tech companies at Bolt Breakers event
Gatorade Fuel Lab
What: The Gatorade Fuel Lab will unveil an interactive showcase of Gatorade’s latest innovation. These combine new data about performance, nutrition and biomechanics to better serve today’s evolved athletes. The experience lasts about 30 minutes.
When: While the Fuel Lab will be open throughout SXsports, we’d like to provide an experience tailored to you during one of the following times:
- Friday, March 10: 4:00 pm – 5:00 pm
- Saturday, March 11: 9:00 am – 10:00 am
- Saturday March 11: 4:00 pm – 5:45 pm
*The times designated above are optimized for the best media experience; should these not work for you, please let us know when you’re free or stop by. The space is open Friday,Saturday and Sunday from 9:00 am – 6:00 pm.
Who:
During the times listed above, you will have the opportunity to speak with the leaders of Gatorade’s innovation:
- Xavi Cortadellas, Senior Director for Innovation and Design
- Dr. Matt Pahnke, Principal Scientist
Where:
Brazos Hall
204 E 4th St
Austin, TX 78701
Contacts:
Matt Schiffman
(407) 342-2552
matt.schiffman@fleishman.com
Jessica Aymond
(630) 292-0713
jessica.aymond@fleishman.com