A few months have passed since iOS 7 rolled out, and the most opportune and forward-thinking sports apps have prioritized to update by now.
theScore has been among the proactive apps to ensure their platform stays in front of this ecosystem change. Prior to the start of the NFL season, they had the foresight to completely revamp their iOS app. The user interface and introduction to a more digestible display of content were the key upgrades involved. These advancements were much-needed then and differentiated themselves from other sports apps that offer scores.
Today, theScore introduces a new “Feed” feature within its customizable “My Score” tab in iOS. This feature let’s users create their own ongoing content stream in real-time, which encapsulates information from leagues, teams, and players of the user’s choosing.
While assessing feedback from users, theScore realized that they had a strong preference for more personalization in order to feel as if it was their own creation. There’s a natural affinity among their users to be in complete control of the app and adjust the content to what they personally like. In essence, this “Feed” feature allows the app to serve as a one-stop shop more so than in the past.
“It’s the most comprehensive, personalized feed available. As well as scores, stats and news, we also include individual player updates, drawing from data on more than 15,000 players across all of the main professional sports leagues,” Jonathan Savage, theScore’s Senior Vice President of Product, told SportTechie.
This new feature should translate well with fantasy sports users, in particular. These users possess an increased appetite for real-time information. Feed strategically offers an efficient and effective way to track the countless statistics they crave. The option to follow specific and multiple players coupled with the games through alerts are presented instantly. And even if a user decides to turn off all of their alerts, “Feed” displays them dynamically behind each player card and box score.
Savage acknowledges the distinct disconnect larger media outlets have had with their content on mobile. They fail to present content in a concise, smartphone-optimized fashion, which theScore has made sure to do the opposite as a independent, mobile company. theScore’s only goal is to provide a great UX to their nearly 5 million users.
Thus, “Feed” falls in line with theScore’s three UX points of emphasis: mobile-first, personalized, and comprehensive. This iOS update also includes improvements to “Top News” tab in order to make it easier to filter news based on a sports league. Such features can be expected to arrive on their Android version, too, during the New Year.
theScore places its users at the forefront of this latest development. Their mobile experience just became a little more personal as any app should aspire to be.