Uber and digital media company UNINTERRUPTED are partnering to launch a national TV ad campaign that features ESPN’s Cari Champion as an Uber driver taking NBA figures around in a vehicle as they open up in interviews. It’s Taxicab Confessions-style marketing that is bringing brands together. The first minute-long spot airs Monday during the noon […]
During E3, former NBA player Rick Fox was a guest on Mason and Ireland, a sports talk radio show based in Los Angeles. While he briefly opined about the Los Angeles Lakers and potential draft pick Lonzo Ball, Fox’s real purpose was discussing his involvement with Echo Fox, the eSports group that he leads with […]
Kobe Bryant has always been fascinated with storytelling and the impact stories can have on the world. Now, as the Chief Executive Officer of Kobe, Inc., he can focus his time on that part of his second career, beginning with his latest project as the Creative Director for sports drink BODYARMOR, where he is the […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Andrew Paradise Company: Skillz Position: Chief Executive Officer/Founder Andrew Paradise is the Chief Executive Officer and founder of Skillz, a […]
Despite being below .500 less than 25 games into the NBA season, the Los Angeles Lakers are leading the league in Twitter emojis mentions. Like with the NFL, which launched similar hashtag-triggered Twitter emojis prior to to the 2016-17 season, the NBA decided to roll out the same fan engagement tool with Twitter. The Lakers’ faithful […]
