Many people watching the Olympics will likely be tuning in from the comfort of their own home. But those living in the United States’ largest cities are always on the move, and NBC wants to help them follow along whether they’re headed to work, the grocery store, the train station, or out walking the dog. […]
Uber and digital media company UNINTERRUPTED are partnering to launch a national TV ad campaign that features ESPN’s Cari Champion as an Uber driver taking NBA figures around in a vehicle as they open up in interviews. It’s Taxicab Confessions-style marketing that is bringing brands together. The first minute-long spot airs Monday during the noon […]
Every NFL team wants players who are willing to go the extra mile. There are few players that are willing to go an extra 500 miles. For the Buffalo Bills, that’s exactly what they have in veteran cornerback Shareece Wright, who after being cut by the Baltimore Ravens and wanted to make a good impression with his new […]
The NFL Players Association through NFL Players Inc., the union’s licensing and marketing arm, tapped ride-sharing company Lyft for a 2017 season partnership, which kicked off last week in Philadelphia as part of the NFL Draft. At the end of February, the NFLPA’s deal with Uber expired, the union confirmed to SportTechie on Monday. For […]
Uber riders in more than 200 cities around the world can access exclusive Manchester United video content through the Uber app as they journey to their next destination. Uber on Friday unveiled plans on for its first global sports partnership with Manchester United, and as part of the multi-year deal it announced in January, players […]
