Mind over matter. A simple phrase that invariably underscores success within the sporting arena. Yet, taken on its surface, it’s widely considered to be easier said than done. Old Eastern-based adages permeates this space through meditation, mindfulness, and neurofeedback. These principles, when nurtured appropriately, tend to lead to a disciplined mind for athletic high performance. […]
Red Bull, as a brand, has never been one to be deemed as self-effacing. Rather, they have been bold enough to experiment as early adopters across the gamut of sports, especially non-mainstream ones. The foresight to imbue themselves into American soccer, eSports, and even ultimate frisbee denotes their commitment to emerging sports–building its own media […]
What happens when you hook up Danny MacAskill with a dream team of 11 other superstar athletes each at the top of their field? You get Red Bull Kluge – the world’s craziest athlete-powered machine.
