GoPro and Red Bull just announced an official partnership in the form of a multi-year deal that will include distribution, product innovation, content production and much more. The two companies have been linked to one another for a long time. They are both giants of the action sports community, and for years they have cross-promoted their brands. In […]
Intel has joined forces with ESPN at the X Games, which returns to Aspen today. By integrating a tiny, low power Intel Curie module into snowboards (that they announced at CES earlier this month), Intel will help athletes analyze their performances to the most minute details. Steve Holmes, the Vice President of Intel’s New Devices […]
SenseLabs, a San Francisco-based startup, has recently introduced the latest version of its Versus app for the iPhone. This brain-sensing headset, geared towards improving athletic performance, is now compatible via Apple’s two primary mobile devices, the iPad and the iPhone. Having already beta-tested Versus’ potential to assist brain performance, the early adopters of UCLA Golf, […]
Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports. Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be examined further insofar as the […]
Earlier this month GoPro released their newest product, the GoPro Hero4 Session, in what some would argue is an act of desperation coming from a company that is now surrounded by fierce competition and brilliant innovation. When GoPro was founded in 2002, it took the world by storm, becoming one of the first companies […]
