Red Bull is planning to bring an extreme mountain biking course in Utah to viewers’ living rooms on Friday, using a new augmented reality experience on their smartphones. When riders...
BOSTON — This year marked the 30th anniversary of every millennial’s favorite arcade game growing up: Street Fighter. To commemorate this, Red Bull last month brought the Street Fighter V Capcom Pro Tour North American Finals Tournament to The Castle at Park Plaza. One of the professionals in attendance, who had already qualified for the […]
Two miles off the coast of San Francisco’s Ocean Beach not far from where the powerful currents of the bay pour into the Pacific Ocean under the Golden Gate Bridge, a beacon in the water is collecting hyper-local data about the ocean in preparation for a major event. At Red Bull Heavy Water, an extreme […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Marc de Grandpre Company: New York Red Bulls/Red Bull Arena Position: General Manager Marc de Grandpre currently servers as the […]
Both GoPro and Red Bull first connected in May after reaching a multi-year partnership. Fast forward three months later, and the next phase of the partnership is underway. The GoPro Channel was launched last week on Red Bull TV. In order to properly kick-off the GoPro Channel, Red Bull released an exclusive of the film, The Fourth Phase, featuring world-class snowboarders Travis […]
