40-yard dash. Vertical leap. Bench press. These tools certainly measure certain aspects of an athlete’s physical fitness, but a much less obvious performance solution could lie in neuroscience and cognitive training. That’s the approach the NY Sports Science Lab is taking. The lab, which uses advanced sports technology to help train athletes across almost every […]
The International Table Tennis Federation (ITTF) is teaming up with Tellyo, a social video production, editing and sharing platform, to increase its social media presence with short-form content. Tellyo will not only support the creation and sharing of video content on ITTF’s official social media channels, but also stream parts of ITTF matches live on […]
For more than 150 years, the sport of squash has been played roughly the same way. Markos Kern, founder of German startup Fun With Balls GmbH, believes it is time for an update. Last June the company launched interactiveSquash, which uses augmented reality to create a unique and immersive playing experience. InteractiveSquash augments the front wall of […]
As runners traverse the 26.2 miles of the Los Angeles Marathon on March 19, they’ll now be able to utilize over 40 on-demand location-based Snapchat Geofilters. Through a partnership between Snap, Inc. and the Skechers Performance Los Angeles Marathon, runners and spectators can now incorporate the marathon-themed overlays into the experience. Additionally, with more than 24,000 […]
All kinds of wearable tech are out there on the market, but one recent innovation serves a very specific and globally popular sport. CricFlex, created by a group of five Pakistani engineers, is an arm sleeve that cricket players can use to train and evaluate their bowling angle, and also to determine if the angle is […]
