SportTechie — NBC Sports RSS




Yahoo And NBC Sports Groups Renew And Expand Their Partnership

Yahoo and NBC Sports Group recently confirmed the renewal of their multi-faceted partnership with plans to expand with more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel. The renewed deal also extends to digital and on-air experiences through mobile and Tumblr. “Yahoo has been a great partner, and […]

Continue reading



DIRECTV and Big Knockout Boxing Deliver a High-Tech Jab

In less than a month from now, the megafight that the world has been waiting between Floyd Mayweather and Manny Pacquiao will finally take place. For any boxing fan, it’s been an eternity for this match to materialize. For the sport of boxing, in the same vein, it’s been an eternity–a much longer one, at […]

Continue reading



A Look Back at NBC’s Digital Marketing Tactics for Super Bowl XLIX

On Super Bowl Sunday, the New England Patriots and the Seattle Seahawks weren’t the only teams facing off. In the background, companies from across the country were battling for social media presence, as the event held in Glendale, Arizona was TV’s biggest occasion of the year. From small-time blogs to giant news sources, everyone was […]

Continue reading



Zebra Technologies Zoomed Player-Tracking Tech Forward for Super Bowl XLIX

One of the three most important technological storylines from this 2014 NFL season is Zebra Technologies’ RFID chips. From the outset, players have had to wear two tags inside their shoulder pads, provided they were in one of the 17 launch stadiums. This player-tracking technology was most visible during the NFL’s Thursday Night Football, where […]

Continue reading