Yahoo and NBC Sports Group recently confirmed the renewal of their multi-faceted partnership with plans to expand with more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel. The renewed deal also extends to digital and on-air experiences through mobile and Tumblr.
“Yahoo has been a great partner, and we are pleased to extend this very complementary alliance that will now include Golf Channel,” said Rick Cordella, SVP and GM, Digital Media, NBC Sports Group. “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely-consumed, cross-platform content, particularly around short-form video and fantasy sports.”
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Yahoo Sports and NBC Sports Digital will continue producing premium sports news and events coverage both online and on-air with the expanded partnership on NBC, NBCSN, Golf Channel, NBC Sports Regional Networks, NBCSports.com and Yahoo. They will continue to uphold their independent sites and editorial control.
“We’re thrilled to not only continue our relationship with NBC Sports but also to expand the partnership as we work to bring more premium digital sports content to our users,” said Ian Weingarten, SVP of Corporate Development and Partnerships at Yahoo. “The addition of the Premier League and Golf Channel complements the current lineup, and we’re excited to extend the reach of NBC Sports content to Yahoo’s mobile and Tumblr users.”
Yahoo Sports and NBC Sports plan to continue to partner to provide scalable advertising solutions to reach audiences. Additionally, Rotoworld.com will integrate with Yahoo Gemini through native advertising technology.
Additional features of the alliance include: Live Sports, Rotoworld + Yahoo Fantasy, Golf Channel, NBC Sports Regional Networks, and Fantasy Football Live. The continued partnership aims to cover local teams as well as promoting Yahoo’s season-long fantasy sports games.