One of the most exhilarating NBA Finals series in the last decade was closed out last Sunday with a thrilling Game 7 win by the Cleveland Cavaliers over the Golden State Warriors. The win snapped a 52-year championship drought for the city of Cleveland dating back to the 1964 Cleveland Browns Championship and the first […]
In an NBA Finals that featured a number of lopsided results, the two sides certainly saved the best for last. The Cleveland Cavaliers defeated the Golden State Warriors 93-89 in a thrilling Game 7 in Oakland, CA. It represented the first championship for the city in 52 years and also added to the growing legacy of LeBron […]
As the entire basketball world gets ready for Game 5 tonight and the chance for the Golden State Warriors to win their second-straight NBA Championship, the digital minds of the league have been hard at work all season and playoffs giving fans unique content and behind-the-scenes action. With the available options for content delivered via social media […]
The perfect basketball shot approaches the hoop at a 45-degree angle and lands 11 inches past the front rim. Noah Basketball has taken this information to heart, designing a machine that analyzes a player’s technique based off of their scientifically proven, ideal shot. While their two primary shot tracking machines, the Noah Instant and Noah Select, […]
In recent years, the NBA has become well-known for its liberal approach to digital media. “Content everywhere,” with minimal restrictions, is the general foundation of the league’s digital content policies. And that approach is paying off. Meaningful engagement with a large global fan base has led to a record-setting 2015-16 regular season for the league’s […]
