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Report: Milwaukee Bucks Co-Owner Wesley Edens Buying Into eSports

Milwaukee Bucks Co-owner and Co-chairman of Fortress Investment Group, Wesley Edens, is buying into the North American League of Legends Championship Series, according to a recent report from ESPN. Edens, 55, is reportedly purchasing Cloud9 Challenger’s LCS spot for $2.5 million, with four player contracts making up about $700,000. Sources didn’t tell ESPN what the […]

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Milwaukee Bucks Become Latest Team To Utilize Beacon Technology

A proximity-based mobile marketing company, Signal 360, has been employed by the NBA’s Milwaukee Bucks to enhance the technological experience of the fan, both in and outside of the arena. They will aim to produce a new technological experience that will be implemented through the Milwaukee Buck’s mobile app. Initially, Signal 360 placed their imprint on the […]

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RootMetrics Measures Fan’s Mobile Reception Across 4 NBA Arenas

As the NBA Playoffs enter the last round, The Finals, the spotlight brightens for the two teams remaining. The pulse of fans’ league-wide interest for the game–regardless if their team is still playing or not–reverberates through what’s trending on Twitter. The magnitude only increases, placing a premium on accessibility and unobstructed connectivity. Yet, it’s as […]

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